First of all, check out your wholesale jewelry supplier. Ask for past references and follow up and find out on their experiences with the supplier. Look out for things like, was the supplier easily reachable at all times, does the supplier have a verified physical address.

It is always good knowing that the supplier you are doing business with is serious and will not disappear overnight with your money, leaving you with no way to contact or trace them. Be sure to also try to find out how long this wholesale jewelry supplier has been in Business for. Of course, the longer the better, because it usually means that they are a more stable business and less likely to disappear with your money overnight.

The speed of delivery of your wholesale jewelry after you have made your payment should also be something you should watch out for. Personally I would not want to place my order and have to wait weeks and weeks for it to be delivered. Not only does it affect my business, it is just plain annoying. You want to try suppliers who deliver your orders in the shortest time possible after your full payment.

Another thing you should keep your eyes out for is the quality of the wholesale jewelry supplied. Usually the cheaper the prices the more likely the jewelry is going to be of poor quality. You will obviously be trying to get the best quality jewelry for a lower price but do not ever compromise quality for price. It will almost always come back to bite you in the behind.

It is also wise to check up on prices you have been quoted or charged with prices charged in the past, if you can get a hold of their past customers, to avoid being ripped off.

As you well know it is very easy to rip off jewelry nowadays. More and more fakes are being produced and they are now even making it hard to tell the difference between the fake stuff and the genuine jewelry.

Why don’t you do your research and become well versed with the knowledge you need to identify fake jewelry from the genuine. It will pay off in the long run, saving you complaints and possible law suits from your own customers, who may think you are trying to rip them off, after they realize you sold them fake jewelry.

In cases like this, you are always the bad guy, your customer will never understand that you purchased fake wholesale jewelry, to them you become just a con or scam artist.

They are many wholesale jewelry suppliers, but the truth is there are more fake suppliers or supplies of cheap jewelry than real quality wholesale jewelry supplies.

Do your research, to make sure you are getting quality supplies at the best prices.

Making a catalog isn’t as difficult as you might think. First, you have two options: an online catalog or a print catalog. The choice is yours.

Overall, an online catalog is the least expensive way to advertise your jewelry wholesale company – but with all of the online jewelry stores and online wholesalers, it may not be the most effective way to make sales. A print catalog should strongly be considered for a direct mailing.

If you make your own jewelry, you will need to get good pictures of the jewelry – preferably laid on a velvet setting. Black or blue velvet will bring out the jewelry the most. You can take these pictures yourself with a digital camera, or have a professional take the photographs. It is cheaper to do it yourself, of course.

Load the pictures up onto your computer, and use publishing software, such as Microsoft Publisher to design and layout your catalog. This may take a little time and patience, but it is much cheaper than having someone else do it.

Since you will need hundreds, if not thousands of copies of your catalog, your best bet will be to save the catalog on a CD and take it to a print shop that can handle the job. This will cost money – especially since the pages need to be glossy and in color, and the catalog will need to be bound – but this expense will be well worth it if you will be
doing a mass direct mailing.

In order to do a mass direct mailing, you simply find a reputable company who either sells mailing lists or does the mailing for you. You can actually request lists of mailing addresses where the person has expressed an interest in purchasing wholesale jewelry – or any other criteria that you set. In most cases, it is best to have the company handle the mailing for you. They will get the best rates on the mailing because they can use the bulk mail rate.

Make sure that you use a reputable printer, and a reputable direct mail company! This is an investment in the future of your business, and your jewelry wholesale catalog needs to be perfect in every way – and the mailing needs to go off without a hitch!