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How to Make A Jewelry Wholesale Catalog

Thursday, July 23rd, 2009

Making a catalog isn’t as difficult as you might think. First, you have two options: an online catalog or a print catalog. The choice is yours.

Overall, an online catalog is the least expensive way to advertise your jewelry wholesale company – but with all of the online jewelry stores and online wholesalers, it may not be the most effective way to make sales. A print catalog should strongly be considered for a direct mailing.

If you make your own jewelry, you will need to get good pictures of the jewelry – preferably laid on a velvet setting. Black or blue velvet will bring out the jewelry the most. You can take these pictures yourself with a digital camera, or have a professional take the photographs. It is cheaper to do it yourself, of course.

Load the pictures up onto your computer, and use publishing software, such as Microsoft Publisher to design and layout your catalog. This may take a little time and patience, but it is much cheaper than having someone else do it.

Since you will need hundreds, if not thousands of copies of your catalog, your best bet will be to save the catalog on a CD and take it to a print shop that can handle the job. This will cost money – especially since the pages need to be glossy and in color, and the catalog will need to be bound – but this expense will be well worth it if you will be
doing a mass direct mailing.

In order to do a mass direct mailing, you simply find a reputable company who either sells mailing lists or does the mailing for you. You can actually request lists of mailing addresses where the person has expressed an interest in purchasing wholesale jewelry – or any other criteria that you set. In most cases, it is best to have the company handle the mailing for you. They will get the best rates on the mailing because they can use the bulk mail rate.

Make sure that you use a reputable printer, and a reputable direct mail company! This is an investment in the future of your business, and your jewelry wholesale catalog needs to be perfect in every way – and the mailing needs to go off without a hitch!

Wholesale Jewelry Shopping

Monday, December 8th, 2008

Wholesale jewelry shopping is like jewelry shopping only without the high cost of the mall or catalogs. When purchasing jewelry through a wholesale dealership you are purchasing good-quality jewelry only you purchasing at a wholesale price. There’s no need to purchase in large quantities just to get a wholesale price at many of the wholesale dealerships. If you do have an occasion to purchase several pieces of jewelry such as wedding party gifts for the bridesmaids than going to a wholesale dealer makes perfect sense because you will get a discount buying in bulk. Buying each of your bridesmaids matching necklaces and/or earrings for the big day and then allowing them to keep them as the gift is a nice gesture. You can find deep discounts with wholesale jewelry shopping when you look online or go through a catalog of wholesale jewelry. The wholesale jewelers buy directly from the jewelry makers and pass the savings on to you so they are high quality, fine jewelry that you would enjoy receiving and would not mind giving to that certain someone.

Wholesale jewelry includes earrings, necklaces, bracelets, charms, brooches and pin and beautiful hair ornaments. Wholesale jewelry also includes sterling silver and turquoise jewelry and men’s jewelry. Wholesale jewelry can be made of the finest diamonds, rubies, emeralds, sapphires, amethysts and many others stone’s and pearls. Also wholesale jewelry can be made from the finest silver and gold all at reasonable prices and you don’t have to purchase several of one item or even several of many different items to get the wholesale price when dealing with the wholesale jeweler. Wholesale jewelers deal in all types of jewelry, jewelry for men, jewelry for children, jewelry for teens and jewelry for women. Depending on what you’re looking for the Internet has wholesale jewelers for every type of jewelry from charm bracelets and men’s watches to babies rings to diamond studded cufflinks and pierced earrings with large loops of gold. No matter what type of jewelry you’re looking for, you can find a wholesale jeweler in catalogs and on the Internet and you can be assured that it’s the price will be reasonable and the quality will be good.