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An Easier Way to Sell Handmade Jewelry Online

Wednesday, April 21st, 2010

If you sell handmade jewelry online through a website, you already know how hard it can be to get traffic. The challenges of constantly marketing and promoting your site, while continuing to design jewelry to sell can be daunting. There’s not enough time in a day to get it all done.

The problem with depending upon a free standing website to sell jewelry online is that too many other people are doing the same thing. Even though your website may have lovely jewelry designs, if it’s on page eight on the search engines, you’re not going to make many sales.

In frustration and as a way to get traffic, some people turn to eBay to sell handmade jewelry online. Sure, eBay has lots of traffic, but it also has lots of competition and buyers who are looking for a bargain. Can you really afford to give away your beautifully designed handmade jewelry just to make sales?

What’s the solution to how to sell jewelry online without hiring a search engine specialist to get you on the first page of Google? Fortunately, there’s an answer to the dilemma of how to get traffic without spending big bucks. Sell your jewelry in an online gallery.

People who visit an online gallery to buy jewelry and other handcrafted items are looking for something unique to wear or give as a gift and aren’t necessarily motivated by price as the eBay market is. Displaying your handmade jewelry in this type of setting allow you to sell jewelry online and make a real profit for your time.

The other advantage to selling handmade jewelry through an online gallery is the gallery does some of the marketing for you by bringing in
motivated buyers who appreciate handcrafted jewelry and crafts. This means you’ll spend less time trying to draw people to your website. Of
course, once you get a customer through a gallery sale, you can direct them to your website and gradually build up a loyal clientele.

One word of caution. Do your research before trying to sell jewelry online through a gallery. Make sure the gallery has high quality merchandise that’s consistent with the type of jewelry you sell. Make sure they don’t allow mass produced jewelry that could compete with your handmade items. If possible, choose a site that gives you a free trial to see if online gallery selling works for you. What have you got to lose?