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Is showing your political color a good idea for your jewelry business In this weird 2020, you didnt have to deal only with a pandemic. This is an election year in the U.S., too. While the rest of the world watches what will happen, we will explore this blog if showing your political colors -as a business is part of the deal today. Although many wish this year to be done with, we have to admit that it has also been (and still is) a fascinating time. We have gone from applauding medica...

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My blog about jewelry marketing last year caused a bit of a stir. Sit back and lets talk about jewelry marketing today. This weird 2020 has challenged so many jewelry businesses. How to get your marketing right in 2021 and beyond We might have an answer! Last year I wrote an article about jewelry marketing and got asked on stage to talk about one of the aspects I mentioned: diversity and inclusivity. During that event on stage, where I sat with a great group of people, I fel...

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Who still thinks that pearls are for your nonna or granny; stop! Pearls are hot. Not just because some cool male rappers, actors, and artists are wearing them now too. They are hot because...well, come and discover for yourself: Pearls are unique in the jewelry world. They are not a gemstone, they come as they are and are (almost) never cut other than for the sake of fixing it onto a ring, etc. They come in all kinds of colors and shapes. Before we were able to cultivate pearls, there ...

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The first words that spring to mind when observing our Jewelry Discovery of the Day: Jacquie Aiche are boho chic jewelry. Her style is relaxed, sensual, and spiritual Much like the designer herself. Jacquie Aiche spiritual, sensual jewelry Jacqui describes herself as the product of Egyptian and American-Indian culture. That is an impressive mix of cultures and obviously, it shows in her work. She says that she worked in a boutique, but could not find the jewelry to match the clothes a...

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Today I would love to shine a light on the jewelry collection of Michael Aram! Discover the jewelry of this American Armenian artist in this blog! Michael Aram is trained as a painter, art historian, and a sculptor. Inspired by nature he started creating a well-known brand of homeware items in metal. Handmade and with a unique own recognizable style. Michael Aram says he always enjoyed the idea of creating jewelry and the opportunity to start a jewelry line under his own name ar...

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In this new series, Ill be presenting you a jewelry creator, jewelry brand, or jewelry designer every single day. Today its all about the fun jewelry world of Bea Bongiasca! BEA BONGIASCO Bea Bongiasca is a Milan-based jewelry designer who clearly loves pop culture. She is big on color and mixes her ideas and fantasy with her real-life experiences of traveling to East- Asia. Bea has completed a Jewellery Design BA at the prestigious Central Saint Martins. Here is what I love ...

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Department stores and jewelry brands. Why not rethink the whole idea and boost retail and jewelry sales with some fresh new ideas about sales and marketing In the upcoming weeks, Ill share some of these ideas with you. The first retail idea is the re-imagined department store. I hear you think! Department stores How boring have they become! Exactly why we need to rethink them! Jewelry retail is struggling. Especially in the challenging times that the new normal is offerin...

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